Solutions for departments/fields
People
We explore biology, psychology, sociology, and economics of creativity in order to build approaches which maximize one’s ability to reach his/her ingenuity/creative potentials in business
Strategy
We work with companies to deliver value‐creating strategies to: a) Foresee change (macro vs. micro); b) Adopt to change and implement it within your organization; c) Initiate change within the organization
Markets
Markets exist only in human minds – so by combining biology, psychology, sociology, economics – marketers can devise ingenious market strategies which respond to change innovate/drive markets.
Products
The goal of every product/service is to build strong differentiated value which gives them monopolistic position. We help you build both a) Product-based monopolies and b) Perceptual monopolies
Projects
Setting up organizations as a set of a) Projects – cohesive structures to deliver results (at certain time intervals vs. at the “end”).; and b) Operations – a set of processes that provide support across projects.
Innovation
Since humans are non‐creative by birth, companies should build innovation systems which counter the innate non‐creativity with (a) culture; (b) structure: (c) processes: (d) people: (e) systems.
SOLUTIONS FOR INDUSTRIES
We see future of industries differently. In order to achieve ingenuity, we share insights about industries that will re-shape in the future.
Tourism
Such complex industry, but yet no one seems to have educated the consumer on how to consume tourism.
Venture Capital
VC`s have been balancing risk wrong this entire time. It is CEO narcissism that should be taken into account.
solutions for specific challenges

Brainstorming
Problems arise in generating ideas (lack of structure), selecting ideas (brain functioning) and implementing ideas (achieving consensus).

Decision-making
Unfortunately, decision-making very often switches to intersection of experiences (from union of experiences when decision‐making is not involved).

Pivoting
Mistakes and pivoting imply something was not done right the first time around (some explicit/implicit assumptions are faulty).

Loyalty
The concept of loyalty (willingness to recommend to self), does not exist in reality. It is just our brain being lazy to make new decisions and "suffering" loss.

Consumers
Consumers are not about state but how they transition across states (AIDA). Average customer does not exist – we should learn from extremes.

Balance
Balancing is not a good option – you should not balance between extremes but maximize both extremes (exploit AND explore).
HOW CAN WE
WORK TOGETHER
Every person and every client has specific challenges in their business domain.
Let`s discover yours.