solutions for specific challenges
Brainstorming
Problems arise in generating ideas (lack of structure), selecting ideas (brain functioning) and implementing ideas (achieving consensus).
Decision-making
Unfortunately, decision-making very often switches to intersection of experiences (from union of experiences when decision‐making is not involved).
Pivoting
Mistakes and pivoting imply something was not done right the first time around (some explicit/implicit assumptions are faulty).
Loyalty
The concept of loyalty (willingness to recommend to self), does not exist in reality. It is just our brain being lazy to make new decisions and "suffering" loss.
Consumers
Consumers are not about state but how they transition across states (AIDA). Average customer does not exist – we should learn from extremes.
Balance
Balancing is not a good option – you should not balance between extremes but maximize both extremes (exploit AND explore).